For the first time ever, I attended the F1 event at the Paddock Club. Probably the most exclusive tier of F1 viewing available. It was basically free everything, from the food at the restaurants at the Play Area, to the Lotus Team Suite, and the most premium alcohol all over the place. Viewing was right above the individual team garages too.
Included in all this exclusivity was the pit lane walk where you got up close to the pits, the mechanics and the constructor teams. As a sponsor of the Lotus Team, we also got to watch a special session of the Lotus Team in action during the practice sessions. Very exclusive alright!
Let's just say that it was not easy to leave the place sober. And boy did our clients enjoy the experience.
Truly a journey into exclusivity!
Here are some pictures:
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